Hi, it's Yuann. I help founders, creatives, and teams bring direction to complexity—through systems thinking, strategic design, and narrative architecture.
As a strategist, I design frameworks that help ideas move forward with coherence and intention. My work has spanned global sustainability programs, digital transformation for product brands, and operational design for teams ready to grow.
I've followed a deliberately nontraditional path—drawn by curiosity for how systems work and how they can be made better. I align with people who value depth, intentionality, and creative problem-solving.
I help founders build strategic clarity and operational systems through a mix of intensive design sprints and long-term advisory. Engagements typically begin with a focused 1-day to 2-week bootstrap phase—workshops and work sessions that bring structure to messy challenges and create momentum. For clients seeking continued support, I offer monthly advisory partnerships that align direction, decisions, and systems.
For implementation, I lead Keftek—a digital architecture studio that delivers end-to-end systems, from workflow automation to AI-driven infrastructure.
For brand experience and creative execution, I partner with AKOH—a creative agency translating strategy into visuals, messaging, and immersive storytelling.
Every founder operates within interconnected systems—brand, product, team, and decision-making. Together, we design and refine these critical systems to create foundations for sustainable, high-leverage growth:
I focus on what matters—removing noise and grounding ideas in core principles.
I balance imaginative exploration with sharp, structured thinking.
Openness is key to every system I design—welcoming diverse voices and empowering individual strengths.
I write at The Curiosity Insights, where I explore digital innovation, and how we build meaningfully. I also work as a photographer—capturing rhythm, story, and space as another lens on clarity and connection.
Based between the Netherlands and Taiwan, I alternate between deep work sprints and slow creative reflection. Everything I do is part of a wider exploration: how we think, work, and live with more intention.
If any of this resonates—get in touch, or book an 1 on 1 with me. And if you're just exploring, feel free to subscribe or follow along.